Industry - Our words, our opinions

Bridge 6 Blog

Interview: Eric Schultz, QuantiaMD – Part 2

Here’s Part 2 of our interview with QuantiaMD’s C.E.O., Eric Schultz. For Part 1 of the interview, click here. KARL SCHMIEDER: What have you learned over the course of the life of QuantiaMD? ERIC SCHULTZ: The biggest takeaway? Doctors are the most selfless, most dedicated people I have ever met. As I mentioned, Leon Smith gave... Read More
CATEGORY: Industry Marketing Social Media

Interview: Eric Schultz, QuantiaMD – Part 1

As part of our ongoing series on How Social Media is Changing the Practice of Medicine, we are very proud to interview Eric Schultz, founder and president of QuantiaMD one of the most popular doctor-focused social media networks. QuantiaMD is a closed community, you need to be a physician to register, but if you want... Read More
CATEGORY: Industry Marketing Social Media Tags: Ask an Expert Eric Schultz Health Insurance Portability and Accountability Act IPad Qualcomm QuantiaMD

Interview: Daniel Palestrant – Part 3

Here’s Part 3 of our interview with Daniel Palestrant, M.D., founder and C.E.O. of Sermo. To view part 1, click here and to view part 2, click here. SCHMIEDER: I wanted to comment on this cultural shift that you mentioned around flattening an organization and bringing the organization back closer to the customer. The agency world is... Read More
CATEGORY:

Interview: Daniel Palestrant – Part 2

Here’s Part 2 of our interview with Daniel Palestrant, M.D., founder and C.E.O. of Sermo. To view part 1, click here. SCHMIEDER:    You mentioned Research is currently Sermo’s most popular offering. Could you talk about what else you have found? PALESTRANT: Pharmaceutical companies are having the most success by leveraging research in the social media space.... Read More
CATEGORY: Industry Social Media

Interview: Daniel Palestrant – Part 1

As part of our ongoing series on How Social Media is Changing the Practice of Medicine, we are very proud to have been able to interview Daniel Palestrant, M.D., founder and C.E.O. of Sermo one of the most popular doctor-focused social media networks. Sermo is a closed community, you need to be a physician to... Read More
CATEGORY:

Interview: Jeff Tangney Doximity – Part 2

Here’s Part 2 of our interview with Doximity’s C.E.O. Jeff Tangney. If you missed part 1, click here. SCHMIEDER: How does Doximity fit into the current universe of social media communication among physicians? TANGNEY: There are a number of social media channels but they are anonymous. For example, Sermo gives physicians a place where they... Read More
CATEGORY: Industry Social Media Tags: Business Daniel Palestrant doximity epocrates jeff tangney Pharmaceutical industry Physician Sermo Social Media

Interview: Jeff Tangney Doximity – Part 1

As part of our ongoing series on how social media is transforming the practice of medicine, we interviewed Jeff Tangney, co-founder and C.E.O. of Doximity. Jeff was previously the founder and C.E.O. of Epocrates, recently named by Fast Company, one of the 50 most innovative companies (press release) and the number one downloaded application used... Read More
CATEGORY: Industry Marketing Social Media Tags: epocrates jeff tangney Kaiser Permanente LinkedIn Sermo Social Media

Tactics Are Not Strategy

We spent the last couple of days working on a marketing plan that required a fair amount of research. We kept giving ourselves tactics over and over again and that required each of us to step back and remind ourselves, tactics are not strategy. You need to be careful with this. If you do a... Read More
CATEGORY: Clients Company Marketing

We Attend Fast Company’s Innovation Uncensored

Last Thursday, we attended Fast Company’s Innovation Uncensored event in New York City. Among the highlights were: Morgan Spurlock’s corporate-logo covered suit and references to the greatest drink ever. Marty St. George of JetBlue saying they are willing to try new things (and sponsor Spurlock’s movie) because they want to make sure they do them... Read More
CATEGORY: Industry Marketing Social Media

Interview: Are Your Online Communications Compliant? Ilyssa Levins & Wayne Pines – PART 2

Here’s Part 2 of our interview with Ilyssa Levins and Wayne Pines of The Center for Communications Compliance. Part 1 is here. SCHMIEDER: Can I just reiterate? The FDA is not likely to issue monumental changes to its existing guidelines and most people in the industry still don’t understand the fundamental rules that govern promotion.... Read More
CATEGORY: About Clients Industry Social Media

Are Your Online Communications Compliant? Ilyssa Levins & Wayne Pines – PART 1

In honor of the FDA’s not issuing its new guidelines on the use of social media to promote pharmaceutical products, we decided to interview two people who walk and talk communications compliance – Wayne Pines and Ilyssa Levins of the Center for Communications Compliance. Wayne Pines is an expert on the regulatory aspects of healthcare... Read More
CATEGORY: Industry Marketing Social Media

One Eleven Corp: Soon is Not as Good as Now

What are you waiting for? You need to read this post… NOW! Read More
CATEGORY: Company Industry Marketing Social Media

Interview: Lance Hill, C.E.O. Within3 – Part 2

Here’s part 2 of our conversation with Lance Hill, Chief Executive Officer and Director, Within3, at the ePharma Summit in New York City. If you haven’t read it, Part 1 is here. KARL SCHMIEDER: You mentioned security and privacy are top of mind for healthcare providers. Could you give us some background on that? We’ve... Read More
CATEGORY: Industry Marketing Social Media

Interview: Lance Hill, C.E.O., Within3 – Part 1

As part of our ongoing series on the use of social media by physicians, we sat down with Lance Hill, Chief Executive Officer and Director, Within3, at the ePharma Summit in New York City. Here’s part 1 of our conversation. KARL SCHMIEDER: Could you give us some background on Within3? LANCE HILL: At Within3, we... Read More
CATEGORY: Industry Marketing Social Media

Interview: Cliff Mintz, Founder & President, BioCrowd

Cliff Mintz, Ph.D., is the founder of BioCrowd and blogs at BioJobBlog.com. He’s been involved with the biopharmaceutical industry for the past 15 years, is a frequent contributor to industry publications, and used to teach medicine. Cliff and I sat down last week to talk about the use of social media by physicians, here’s what he... Read More
CATEGORY: Social Media

How Doctors Are Using Social Media

As we’ve mentioned previously, we’re doing a series of blog posts and interviews on how physicians are using social media. To do this correctly, we’re looking at what others are writing and interviewing doctors and the founders of the social media sites aimed at physicians. Back in September 2009 (a decade ago in Internet years),... Read More
CATEGORY: Marketing Social Media

One Eleven Software Launches SamplesTogether

Our partners at One Eleven Software just announced the launch of SamplesTogether™, a universal sample closet. What that means is pharmaceutical companies will be able to offer their product samples, vouchers, coupons, and information about their products to physicians, nurse practitioners, and physicians online and via mobile one in one easy-to-access location. In other words,... Read More
CATEGORY: About Company Marketing

Social Media in Hospitals – Beyond the Basics

Over at MedCity News, Brandon Glen today gives some nice examples of what hospitals are doing to engage consumers using social media. In Social Media in Healthcare: Who is Going Beyond the Basics, Glen discusses Detroit Henry Ford Hospital’s live-tweeted surgeries (to advertise physician expertise and de-mystify surgical processes), Lake Health‘s broadcast emergency room wait... Read More
CATEGORY: Social Media

One Eleven and Medikly Announce Development of Unique Social Learning Tool

Our parent corporation, One Eleven Corporation, last week announced the development of a unique social learning tool designed to increase the quality of care. The announcement was made with Medikly, a leading software as service provider of social learning tools for the healthcare space. Medikly has been doing some very interesting work in the new... Read More
CATEGORY: Company E-Sampling Marketing Social Media

More Health Experts Embrace the Social Web

Unity Stoakes, co-founder and president of OrganizedWisdom, wrote a nice piece on the growing use of social media by health experts at Mashable.com. The article points out that social media is helping doctors, health experts and every day users because they are engaging with the public. The article cites a recent Epsilon study on consumer... Read More
CATEGORY: Marketing Social Media

Recent Posts

Interview: Eric Schultz, QuantiaMD – Part 2
Interview: Eric Schultz, QuantiaMD – Part 1
Interview: Daniel Palestrant – Part 3
Interview: Daniel Palestrant – Part 2
Interview: Daniel Palestrant – Part 1

Discover What Really Works

Connect With Us

B6 Twitter Feed

Bridge-6 on twitter
Twitter
Our tweeter feed not only feeds our opinions, but those we follow. Follow Bridge 6