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	<title>Bridge 6</title>
	<link>http://www.bridge-6.com</link>
	<description>Digital marketing solutions that target healthcare providers</description>
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		<title>Interview: Eric Schultz, QuantiaMD &#8211; Part 2</title>
		<description><![CDATA[Here&#8217;s Part 2 of our interview with QuantiaMD&#8217;s C.E.O., Eric Schultz. For Part 1 of the interview, click here. KARL SCHMIEDER: What have you learned over the course of the life of QuantiaMD? ERIC SCHULTZ: The biggest takeaway? Doctors are the most selfless, most dedicated people I have ever met. As I mentioned, Leon Smith gave...]]></description>
		<link>http://www.bridge-6.com/interview-eric-schultz-quantiamd-part-2</link>
			</item>
	<item>
		<title>Interview: Eric Schultz, QuantiaMD &#8211; Part 1</title>
		<description><![CDATA[As part of our ongoing series on How Social Media is Changing the Practice of Medicine, we are very proud to interview Eric Schultz, founder and president of QuantiaMD one of the most popular doctor-focused social media networks. QuantiaMD is a closed community, you need to be a physician to register, but if you want...]]></description>
		<link>http://www.bridge-6.com/interview-eric-schultz-quantiamd-part-1</link>
			</item>
	<item>
		<title>Interview: Daniel Palestrant – Part 3</title>
		<description><![CDATA[Here&#8217;s Part 3 of our interview with Daniel Palestrant, M.D., founder and C.E.O. of Sermo. To view part 1, click here and to view part 2, click here. SCHMIEDER: I wanted to comment on this cultural shift that you mentioned around flattening an organization and bringing the organization back closer to the customer. The agency world is...]]></description>
		<link>http://www.bridge-6.com/interview-daniel-palestrant-part3</link>
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		<title>Interview: Daniel Palestrant – Part 2</title>
		<description><![CDATA[Here&#8217;s Part 2 of our interview with Daniel Palestrant, M.D., founder and C.E.O. of Sermo. To view part 1, click here. SCHMIEDER:    You mentioned Research is currently Sermo’s most popular offering. Could you talk about what else you have found? PALESTRANT: Pharmaceutical companies are having the most success by leveraging research in the social media space....]]></description>
		<link>http://www.bridge-6.com/interview-daniel-palestrant-part2</link>
			</item>
	<item>
		<title>Interview: Daniel Palestrant – Part 1</title>
		<description><![CDATA[As part of our ongoing series on How Social Media is Changing the Practice of Medicine, we are very proud to have been able to interview Daniel Palestrant, M.D., founder and C.E.O. of Sermo one of the most popular doctor-focused social media networks. Sermo is a closed community, you need to be a physician to...]]></description>
		<link>http://www.bridge-6.com/interview-daniel-palestrant%e2%80%93part1</link>
			</item>
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		<title>Interview: Jeff Tangney Doximity &#8211; Part 2</title>
		<description><![CDATA[Here&#8217;s Part 2 of our interview with Doximity&#8217;s C.E.O. Jeff Tangney. If you missed part 1, click here. SCHMIEDER: How does Doximity fit into the current universe of social media communication among physicians? TANGNEY: There are a number of social media channels but they are anonymous. For example, Sermo gives physicians a place where they...]]></description>
		<link>http://www.bridge-6.com/interviewjeff-tangney-doximity-part-2</link>
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		<title>Interview: Jeff Tangney Doximity &#8211; Part 1</title>
		<description><![CDATA[As part of our ongoing series on how social media is transforming the practice of medicine, we interviewed Jeff Tangney, co-founder and C.E.O. of Doximity. Jeff was previously the founder and C.E.O. of Epocrates, recently named by Fast Company, one of the 50 most innovative companies (press release) and the number one downloaded application used...]]></description>
		<link>http://www.bridge-6.com/interviewjeff-tangney-doximity-part-1</link>
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		<title>Tactics Are Not Strategy</title>
		<description><![CDATA[We spent the last couple of days working on a marketing plan that required a fair amount of research. We kept giving ourselves tactics over and over again and that required each of us to step back and remind ourselves, tactics are not strategy. You need to be careful with this. If you do a...]]></description>
		<link>http://www.bridge-6.com/tactics-are-not-strategy</link>
			</item>
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		<title>We Attend Fast Company&#8217;s Innovation Uncensored</title>
		<description><![CDATA[Last Thursday, we attended Fast Company&#8217;s Innovation Uncensored event in New York City. Among the highlights were: Morgan Spurlock&#8217;s corporate-logo covered suit and references to the greatest drink ever. Marty St. George of JetBlue saying they are willing to try new things (and sponsor Spurlock&#8217;s movie) because they want to make sure they do them...]]></description>
		<link>http://www.bridge-6.com/innovation-uncensored</link>
			</item>
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		<title>Interview: Are Your Online Communications Compliant? Ilyssa Levins &amp; Wayne Pines &#8211; PART 2</title>
		<description><![CDATA[Here&#8217;s Part 2 of our interview with Ilyssa Levins and Wayne Pines of The Center for Communications Compliance. Part 1 is here. SCHMIEDER: Can I just reiterate? The FDA is not likely to issue monumental changes to its existing guidelines and most people in the industry still don’t understand the fundamental rules that govern promotion....]]></description>
		<link>http://www.bridge-6.com/interview-are-your-online-communications-compliant-ilyssa-levins-wayne-pines-part-2</link>
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